Strawberry Alarm Clock

Strawberry Alarm Clock

By the mere mention of its name, you might think that it is another time instrument that takes a shape of a fruit. Sorry to burst your bubble but it is not. Try asking your parents and they will surely know what is Strawberry Alarm Clock. Once a hit wonder psychedelic rock band from Los Angeles in California, they were strongly identified for their 1967 hit entitled “Incense and Peppermints.” The group consists of lead guitarist Ed King, keyboardist Mark Weitz, drummer Randy Seol, bassist Gary Lovetro and rhythm guitarist Lee Freeman. The vocalist, Greg Munford, who sang their most famous track was only 16 years old at that time. He was not officially part but just friend who lent his voice.

In the late 1967, “Incense and Peppermints” by Strawberry Alarm Clock was in the number one spot on the Billboard Pop Singles Chart. After the roaring success, George Bunnell was added before they made their first long phonograph by that same year. Some of their compositions were penned by Steve Bartek who later participated Oingo Boingo. It was a critically recognized American new wav rock ensemble. He played the flute on the debut album but was not able to be much active because he was still in school.

There were a lot of changes in the memberships of Strawberry Alarm Clock. Bassist Gary Lovetro left before the release of “Wake Up It’s Tomorrow” still in 1967. Their single “Tomorrow” did not really climbed high in the musical arena. Their only other top 40 appearance reached number 23 in the early period of 1968. However, they trailed with more long phonograph in the following such as the launching “The World In A Seashell” in 1968 and “Good Morning Sunshine” in 1969. Due to their audience not having been able to appreciate them that much as compared to before, they slowly began to fall apart. There were a lot of attempts for them to be back together but come 1971, they finally ended their career together.

Strawberry Alarm Clock was seen in films such as “Psych Out” in 1968 starring Academy award winning actor Jack Nicholson. They performed several such as “Rainy Day Mushroom Pillow” and “The Pretty Song From Psych Out.” Two years after, they appeared in Russ Meyer’s camp classic “Beyond The Valley Of The Dolls.” Lead guitarist Ed King joined Lynyrd Skynyrd which is described by All Music Guide’s Stepehn Thomas Erlewine as the “definitive Southern rock team that converges the overdriven influence of blues with rebellion.” In the 1980’s, several of them met once again to stage concert tours. The pioneering reunion took place when rhythm guitarist Lee Freeman found a newspaper advertisement where it promoted their act at a Los Angeles club.


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